Mentions of big data in maritime company filings increased by 32% between the first and second quarters of 2022.
In total, the frequency of sentences related to big data between July 2021 and June 2022 was 91% higher than in 2016, when GlobalData, from which our data is drawn for this article, began tracking the main issues mentioned in the documents filed by businesses.
When companies in the maritime industry publish annual and quarterly reports, ESG reports and other documents, GlobalData analyzes the text and identifies individual phrases related to the disruptive forces companies will face in the years to come. Big Data is one such topic – companies that excel and invest in these areas are seen as better prepared for the future business landscape and better equipped to overcome unforeseen challenges.
To assess whether big data is more present in the summaries and strategies of companies in the maritime sector, two measures were calculated. First, we looked at the percentage of companies that mentioned big data in their filings at least once in the last twelve months – it was 58% compared to 40% in 2016. Second, we calculated the percentage of the total sentences analyzed referring to big data. The data.
Among the 10 largest employers in the maritime industry, Yamato is the company that made the most references to big data between July 2021 and June 2022. GlobalData identified nine sentences related to big data in documents filed by the company based in Japan, or 0.5% of all sentences. RCL mentioned big data in second place – the issue was mentioned in 0.12% of sentences in company filings. Post Italiane, UPS and UAL are other top employers with high mentions of big data.
Of all the companies in the maritime sector, the dossier released in the second quarter of 2022 that placed the most emphasis on big data came from Uber. Of the 1,203 sentences in the document, 11 (0.9%) referred to big data.
This analysis provides a rough indication of which companies are focusing on big data and how important the issue is in the maritime industry, but it also has limitations and should be interpreted with caution. For example, a company mentioning big data more regularly is not necessarily evidence that it is using new techniques or prioritizing the problem, nor does it indicate whether the company’s businesses in the area of big data have been successes or failures.
GlobalData also categorizes big data mentions according to a series of subtopics. Of these subtopics, the most commonly mentioned topic in Q2 2022 was “data analytics,” which accounted for 56% of all big data subtopic mentions by maritime companies.