Mentions of big data in maritime company filings fell 17% between the third and fourth quarters of 2021.
In total, the frequency of big data-related phrases in 2021 was 76% higher than in 2016, when GlobalData, from which our data comes from for this article, began tracking top issues mentioned in company filings.
When companies in the maritime industry publish annual and quarterly reports, ESG reports and other documents, GlobalData analyzes the text and identifies individual phrases related to the disruptive forces the companies will face in the years to come. Big Data is one such topic – companies that excel and invest in these areas are seen as better prepared for the future business landscape and better equipped to overcome unforeseen challenges.
To assess whether big data is more present in the summaries and strategies of companies in the maritime sector, two measures were calculated. First, we looked at the percentage of companies that mentioned big data in their filings at least once in the last twelve months – it was 59% compared to 39% in 2016. Second, we calculated the percentage of the total sentences analyzed referring to big data. The data.
Among the 10 largest employers in the maritime industry, Yamato is the company that referred to big data the most in 2021. GlobalData identified 23 phrases related to big data in documents filed by the Japan-based company, or 1.2% of all sentences. RCL mentioned big data in second place – the issue was mentioned in 0.11% of sentences in company filings. Post Italiane, DSV and UAL are among the other top employers with high mentions of big data.
Of all the companies in the shipping industry, the Q4 2021 release that placed the most emphasis on big data came from Uber. Of the 1,306 sentences in the document, 11 (0.8%) referred to big data.
This analysis provides a rough indication of which companies are focusing on big data and how important the issue is within the maritime industry, but it also has limitations and should be interpreted with caution. For example, a company mentioning big data more regularly is not necessarily evidence that it is using new techniques or prioritizing the problem, nor does it indicate whether the company’s businesses in the field big data have been successes or failures.
GlobalData also categorizes big data mentions according to a series of subtopics. Of these subtopics, the most commonly mentioned topic in Q4 2021 was “data centers,” which accounted for 50% of all big data subtopic mentions by maritime companies.